Privacy Policy
Last updated: June 21, 2026
GlowMatch AI ("GlowMatch", "we", "us"), operated by Intelledata, provides AI-powered makeup shade matching through our website (glowmatch.beauty) and our mobile app. This policy explains what we collect, how we use it, and the choices you have.
Information we collect
- Information you provide: your email address (when you request your results on the web or create an account) and, for app accounts, a password stored only as a secure one-way hash — we never store your plain password.
- Camera & photos: when you run a skin scan, we access your camera to capture an image used to analyze your skin tone. On the website, this analysis happens in your browser and the image is not uploaded. In the app, the image is sent to our server to compute your skin-tone profile and is stored only if you allow it (you can opt out).
- Derived skin data: values computed from your scan, such as CIE Lab color, undertone, and Fitzpatrick skin type.
- Your content: saved looks and the shades you follow for discontinuation alerts.
- Device & usage data: push-notification tokens (only if you enable notifications), plus technical data like device type, app version, and usage events collected through analytics and error-monitoring tools.
How we use your information
- Provide shade matches and generate AI-curated looks.
- Send discontinuation alerts and the emails you request.
- Operate, secure, debug, and improve the service.
- Understand usage in aggregate so we can make GlowMatch better.
Photos and skin analysis
Scan images are used solely to estimate your skin tone for shade matching. We do not use them to identify you and we do not sell them. If you allow storage, you can turn it off at any time, and all stored images and derived data are permanently removed when you delete your account.
How we share information
We do not sell your personal information. We share it only with service providers that run GlowMatch on our behalf: cloud hosting (Render, Vercel), databases (Supabase, MongoDB Atlas, Upstash, Pinecone), email delivery (Resend), AI look generation (OpenAI), product analytics (PostHog), and error monitoring (Sentry). These providers may process data in the United States.
Affiliate links
Some product links (labeled "Shop") are affiliate links: if you click through and make a purchase, GlowMatch may earn a commission at no extra cost to you. When you follow these links you leave GlowMatch and become subject to the retailer's own privacy policy and terms.
Data retention and deletion
We keep your account data while your account is active. You can permanently delete your account and all associated data at any time in the app under Profile → Delete account, which removes your account, scans, saved looks, and alerts. To delete data associated with an email you submitted on the web, email us at hello@glowmatch.beauty.
Your rights
Depending on where you live, you may have the right to access, correct, delete, or export your personal data, and to opt out of certain processing. To exercise these rights, contact us at hello@glowmatch.beauty.
Children
GlowMatch is not directed to children under 13 (or under 16 in the EEA/UK), and we do not knowingly collect their data.
Security
We protect your data with encryption in transit, hashed passwords, and access controls. No method of transmission or storage is 100% secure, but we work to protect your information.
Changes to this policy
We may update this policy from time to time. When we do, we'll revise the "Last updated" date above.
Contact us
Questions? Email hello@glowmatch.beauty.